Budderfly

At Budderfly, an energy-efficiency company, I created social media and branded content. My work helped develop a cohesive and engaging visual identity across a growing company.

137%
Increase in web traffic from social
700
LinkedIn followers driven organically
88K+
Organic impressions across channels
200%
Increase in Facebook link clicks
Hero image — social media overview or brand system hero shot
Social post example 1 — LinkedIn or Meta post
Social post example 2 — LinkedIn or Meta post

Social-First Brand System

Audited existing channels and built a cohesive visual identity from scratch — typography, color, and platform-aware templates across LinkedIn, Meta, YouTube, and Google Business Hub.

Brand system overview — template grid, color palette, or typography system
LinkedIn content example
Meta/Facebook content example
YouTube thumbnail or Google Business Hub

Content Creation & Video

Produced reels, short-form video, and infographic-style posts that translated complex energy data into engaging visual stories.

Video still or reel screenshot
Infographic or data visualization post
Google Business Hub refresh or analytics screenshot
Additional social content example
Additional social content example
Final compilation — best-of montage or results-driven visual
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