Leonardo Jewelers
Campaign Design
Production Design
Seasonal Branding
As a freelance designer at Spitball Advertising, I developed large-format visual assets for Leonardo Jewelers’ holiday campaign, translating the seasonal direction into out-of-home executions across urban markets. I contributed to expanding the visual identity, differentiating the holiday campaign while remaining aligned with the brand’s core audience.
Seasonal Visual Identity
To distinguish the holiday promotional assets, a richer purple tone was introduced alongside a shift in visual direction. White inverse typography on a dark gradient background was inspired by the way light reflects off fine jewelry, expanding the seasonal identity to emphasize Leonardo’s more luxury-focused pieces.
Expanding Campaign Presence
Leonardo’s core brand presence traditionally leans warm and approachable. For the holiday campaign, I wanted to introduce a distinct elevation in tone, expanding the project to include new assets such as billboards across high-traffic areas in the New York metropolitan region and placements in local luxury-focused magazines. These applications reinforced a premium perception without straying from Leonardo’s established audience.
