Jonesworks

The new logo for Jonesworks embodies the PR agency’s bold and forward-thinking identity with a sharp, minimalist design. The wordmark features precise, clean lines with a subtle edge, most notably in the 'J' which is intentionally cut off, and the 'W', where the almost-connected strokes create a sense of movement and cohesion. This modern typographic approach reflects Jonesworks’ dynamic energy while maintaining a sleek and professional aesthetic.
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The branding integrates Jonesworks blue for the primary logo and pairs it with a versatile typography system and a vibrant range of accent colors. The brand assets includes Instagram templates, business cards, and merchandise, ensuring a cohesive and impactful visual presence.