Dr Teals Rebrand

Visual Identity, Logo, and Packaging Rebrand

Dr. Teal's refreshed branding encapsulates natural wellness and therapeutic self-care, drawing inspiration from waterfalls, spas, and apothecaries.

The logo's word mark features a 'T' inspired by a waterfall and gracefully encircled by a 'D'. The foundation for the logo's typeface is Hegante Display and is modified to create a distinct fluidity found in the logo's word mark.

The packaging highlights each unique color palette and illustrations that reflect the natural ingredient This ensures that each ingredient is the focal point. The packaging design incorporates apothecary-style bottles, reimagined with a modern twist of luxury spa aesthetics. These elements combine to create a playful yet sophisticated presentation.

© Caroline Matossian