Budderfly
Digital Design
Social Design and Concept
Video Editing
Creative Strategy
At Budderfly, an energy-efficiency company, I created social media and branded content. My work helped develop a cohesive and engaging visual identity across a growing company.
Growing Social Media Presence
I designed and executed social media branding and content across LinkedIn, Meta, and YouTube, introducing new typography and recurring creative themes, contributing to a 137% increase in web traffic.
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Beyond Design
Alongside design, I worked on concepting and copywriting at Budderfly, including extracting content from academic and technical writing and translating it into social media–driven content. The posts shown are work I wrote and developed.
Clipping and Animating Reels
Each reel was edited to find new ways to make longer content more engaging for social media while highlighting Budderfly’s mission.
I explored a range of video styles, from b-roll, to animation to voice-driven storytelling, to understand which formats captured the most engagement and were most effective.
