Budderfly
Digital Design
Social Concept
Branding
Print Design
Video Editing
At Budderfly, an energy-efficiency company, I pushed the branding in a new direction. Starting with social, my work introduced a bolder visual perspective that bled into all aspects of Budderfly, shaping a fresh visual identity across a growing company.
Growing the World of Budderfly
I designed and executed social media branding and content across LinkedIn, Meta, and YouTube, introducing new typography and recurring creative themes, contributing to a 137% increase in web traffic.
Setting The Tone
I developed a new high-tech branding direction with dark overlays, a deeper color palette, and bold typography for visuals across Meta content. The direction resonated so strongly with leadership that it began extending into other areas of the brand, including LinkedIn, monitor slides, email, and their website pages. What started as a social media refresh became a broader visual shift for the company.
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Old Direction
New Direction
Concepting A New Series
I concepted a series that breaks down complex energy topics for social. The visual direction leans into the new Budderfly branding concept I developed: using neon lighting, dark backgrounds, bold motion graphics, and cinematic footage.
Found Footage, Fresh Story
From aesthetic brand reels to scripted interviews, I produced a range of video content for Budderfly's social channels using existing footage.
